Robotic Letter Writing Lends a Hand to Personalized Marketing, CRM

The art of automating business communication extends to resurrecting handwritten letters to customers and maximizing the appearance with a robot labor force to produce the correspondence. The Handwrytten app is part of an automated CRM tool that lets businesses — and individuals with an entrepreneurial passion — integrate computerized automation with personalized handwritten notes to…

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Live Commerce, Shoppable Videos Turn Viewers Into Buyers

Marketers are paying more attention to presenting potential buyers with a blend of product videos as a model that adopts live commerce goals based on consumer-led and consumer-centric product discovery. The developing new marketing method shares several names. The most prominent usage centers on live commerce and livestream shopping. Whatever you call it, the marketing…

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